Zune Update: welcome to the social November 2, 2006Posted by sk in iPod, Microsoft, Music, Technology and Software, YouTube, Zune.
With less than two weeks to go before the US launch, Microsoft has been trying to build up excitement slowly. First it was some viral ads on comingzune.com. Yesterday, the official Zune website, zune.net finally came up. Apparently, Microsoft couldn’t buy zune.com. Also, Cesar Menendez has posted some of the TV spots on YouTube. Microsoft’s advertising strategy is clearly apparent from this. They’re following the same strategy that brands like American Eagle, Gap etc. follow – targeting the youth. Only time will tell if this’ll be successful. Oh, and by the way, Zune does have some cool accessories.
UPDATE: The Zune team has released a cool theme for Windows XP. It’s based on the Windows Royale theme with black taskbars instead of blue. Not surprisingly, the start button is brown. You can get the theme here. Sadly, the theme doesn’t work with Ubuntu.